Signed in as:
filler@godaddy.com
We're experts in our field - your 'one stop shop' for high quality pet food solutions
Welcome to our brands
About us
Better pet food starts with better ideas.
Innovate Pet Care develops cat and dog food, treats and toppers with a clear purpose: exceptional products that earn their place in bowls, on shelves and in shopping baskets.
We’re the business behind Cookhouse, Regale and URGE, combining product development, distinctive design and international sourcing to bring our brands—and our retail partners’ own-label ranges—to market.
From the first concept to the finished pack, we bring together the product, packaging, pricing and supply expertise needed to turn a good idea into a commercially strong range.
Explore our brands, stock our products or work with us to create something of your own.
Our core values
Innovation
Innovation
Innovation
Breaking down the status quo with bold and progressive ideas. Being curious and not being afraid to challenge established assumptions and methods.
Honesty
Innovation
Innovation
Being open and forthcoming with information and processes. Relationships built on a platform of honesty help build connections among employees and customers alike.
Respect
Diversity
Diversity
Respect is so much more than simply being polite; it means treating all employees, customers and stakeholders with dignity and worth – regardless of their background, position, or opinions.
Diversity
Diversity
Diversity
Respecting and valuing the background, skills, and insights of all employees. A commitment to creating an environment where everybody has equal access to available opportunities.
Contact us
For commercial enquires or to find out more about Innovate Pet Care, please get in touch.
Innovate Pet Care Ltd
Email: hello@innovatepetcare.co.uk Telephone: 020 3307 3030 Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Join our mailing list
Be the first to hear about our latest recipes and pet food adventures!
Copyright © 2026 Innovate Pet Care Ltd - All Rights Reserved.